Brand Strategy & Creative Direction

How I Help Brands Win

Positioning and identity first — then everything downstream, from digital experience to print, built by the same hand that set the strategy.

Positioning & Identity Digital Experience Web Development Motion & Video Print & Large Format

The offering

One strategist.
Every touchpoint.

The hard part of brand work usually isn't the execution — it's deciding what the brand should actually say, and having the discipline to say it the same way everywhere. I start every engagement with that decision, then carry it through design, development, copy direction and video myself.

That's not a generalist's pitch — it's the point. Positioning that gets handed off to a different specialist at every touchpoint drifts. I've spent over 27 years building the range to hold a position steady from brief to finished output, with clear communication and realistic timelines throughout.

I work with agencies as an embedded strategic and creative resource, and directly with businesses and founders who need someone they can trust to get the position right first, and the execution right after.

Terry Adams sketching at his desk
27+ Years Experience
8 Core Service Areas
650+ Projects Delivered
100% Remote Ready

Capabilities

What I Can Do

Where It Starts

No. 01

Brand Positioning & Strategy

The starting point for everything else. I work out where you stand against competitors, what you can credibly claim, and the point of view that should run through every touchpoint — then hand you a position, not just a mood board.

Deliverables include

  • Brand positioning & naming
  • Competitive landscape analysis
  • Brand voice & messaging
  • Visual identity systems

No. 05

Branded eCommerce

Storefronts built and styled to match the brand.

No. 07

Digital Marketing Strategy

Campaign planning, channels and content calendars.

No. 08

Illustration & Video

3D renders, vector illustration, motion graphics and video, edited and graded.

No. 02

Digital Experience

Brand identity, interface design and interactive storytelling, connected into one cohesive whole.

No. 03

UI / UX Design

Wireframes, flows and production-ready Figma files.

No. 06

Identity & Print

Logos, collateral and print-ready artwork.

Where It Ships

No. 04

Web Development

Responsive, polished websites built from the ground up — in WordPress with custom themes, or clean HTML5/CSS3/JavaScript — informed by two decades of doing both.

Deliverables include

  • Custom WordPress themes
  • HTML5 / CSS3 / JS builds
  • Responsive mobile-first design
  • Performance optimisation
Terry Adams illustrated on a phone call, standing beside a potted fiddle-leaf fig

How I Work

From Brief to Delivery

Position

We start by working out where you stand — against competitors, in front of the audience you need to win. That position is the brief everything else answers to.

Define

I map the position onto a concrete plan — which touchpoints need to change, in what order — with clear timelines, deliverables and creative direction.

Design

The position becomes visible. I explore concepts, refine layouts, and iterate with your feedback until it looks, feels and reads exactly right.

Deliver

Polished files, clean code, or a live site — handed over exactly as agreed. I stay available post-launch to keep the position consistent as things evolve.

Pricing

Rate Card — 2026

All rates are in South African Rand (ZAR). Full project fees are quoted based on hours estimated after an initial briefing. Hourly rates apply for ongoing retainers and ad-hoc requests.

General Design & Illustration R600 / hr
UI / UX Design R600 / hr
Brand Design R600 / hr
Print Design R600 / hr
Website Development R600 / hr
Video Editing R680 / hr
Video Animation & Effects R680 / hr
Ad-hoc Design & Layout R750 / hr
Meetings — Online / Telephonic R550 / hr
Day Rate R5,200 per day (approx. 8 hours)
Weekly Rate R15,000 per week — ideal for embedded agency work

Full project fees are always quoted upfront after a briefing session. Retainer arrangements are available for agencies and clients with ongoing needs — get in touch to discuss.